Getting into the Android game fairly late, LG continues to explore this territory with the new LG GT540. It has been given the easier to remember name of Optimus. Taking the next step onward from the GW620, the Optimus is similar in many ways, limiting development costs. The customer is sure to benefit from this in a mid-priced smartphone. A QWERTY keyboard is just one of the features that add value to the Optimus that some of LG’s earlier models did not possess. Some models of smartphones may be slightly smaller, but the Optimus can be easily placed in pocket with dimensions of 109 x 54.5 x 12.7mm. It is not heavy at all, owing to its lightweight, high quality plastic shell. Smoothly contoured edges bestow an attractive appearance upon the handset. A 3-inch resistive touch screen dominates the front of the LG Optimus. Early reports are that although not a capacitive touch screen, it is still quite accurate, leading to far fewer mistakes than one might expect. It maintains HVGA resolution and the TFT display provides more than adequate image quality for a phone that falls in the mid-price range. Images are presented at a resolution of 320 x 480 pixels with 256K colors. Two types of home screens provide variety to the Optimus. One screen is the familiar, staid version seen on other Android-powered device and the other is an LG customized version. The customized home screen can be adapted to feature buttons on the bottom of the screen that allow messaging access at any time. Widgets, folders, and shortcuts can also be placed on this screen. In addition to being able to create anywhere from three to seven home screens, themes can be completely changed on all of them. Some smartphone models aren’t known for battery life, but this is not the case with the Optimus. The phone comes with a 1500mAh lithium-ion battery rated at 500 standby hours and up to 7 hours and 20 minutes while talking. Not many other smartphones can boast such numbers. Of course, the LG Optimus comes packed with miscellaneous features that will please the user who is looking to enhance the smartphone experience. On the Optimus you will find an alarm clock, world clock, voice recorder, personal organizer, a dedicated Youtube plug-in, a PDF viewer, and scads of other handy applications. The LG Optimus may be a comparatively entry-level Android phone, but the ease of use works to its benefit. Those new to Android technology will not be left frustrated and experienced users will find plenty of features to keep them happy.

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